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Social accountability is an approach towards building accountability that relies on civic engagement in which citizens participate directly or indirectly in demanding accountability from service providers and public officials. This piece explores the tools and approaches that some African social movements used to effectively drive the social accountability agenda. The tools here are respectively social media and creative arts, while the approaches will be based on their ways of mobilising and organising. We conclude by making some recommendations for donors, government, citizens and other stakeholders.

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