The goal of this book (2010) is to move beyond surface anecdotes to underlying mechanics: What are the contextual factors we must consider when evaluating any case of digital activism? What conceptual framework can we use to analyze the practices of digital activism? What is the value of digital activism within our global society?
Much has been written on the Kony 2012 phenomenon by journalists, bloggers and academics. This talk briefly summarizes some thoughts on the successes and failures of the initial Kony 2012 campaign, but then, more importantly, explores the ways in which Invisible Children has responded to criticism and adapted its messaging, and asks what lessons can be learned by the human rights advocacy community from Kony 2012 and Invisible Children’s subsequent actions.